Marketers Will Share the Innovative Ways They Are Breaking Through the Clutter and Connecting with Today’s Sports Fan
At the Brand Innovation Summit, you will witness firsthand how innovative brands are disrupting the status quo and changing the game of sports marketing. You will be inspired by the chief marketing officers who are thinking unconventionally, making bold moves, connecting to the passion of sports, and transforming the consumer experience of the game.
We will examine the best ideas between sports, brands, and fans. The program will take a deep dive into how consumer and B-to-B brands are leveraging sports and navigating the space. Marketers will share the innovative ways they are breaking through the clutter and connecting with today’s sports fans.
— Partnership marketing —
— Experiential and sponsorship activation —
— Sponsorship measurement technologies —
— Fan engagement technologies —
— Influencer marketing and story telling —
— Digital and social media —
The program will also assess trends in brand strategy and tactics as it pertains to:
• Evaluating the evolving media landscape and the changing media consumption habits of fans
• Utilizing data and measurement to reach fans more effectively and efficiently both in-person and at-home
• Exploring “NextGen” marketing tactics, such as Generative AI, to reach fans in new ways
• Assess the areas of growth and opportunity in sports, such as women’s sports and N.I.L.
Find out for yourself why the Brand Innovation Summit is
WHERE DISRUPTIVE MARKETERS CONNECT
Who Should Attend?
Marketing executives responsible for sports marketing and sponsorship strategy. This includes brands, teams, leagues, media, research / measurement companies and agencies. BIS is also for innovative technology companies that transforming the consumer experience with sports.
The Brand Innovation Summit attracts a true cross section of the sports industry’s sales and marketing leadership.
Attendee Profile by Title
Brands, Corporate Sponsors & Advertisers
Chief Marketing Officer
Chief Creative Officer
Sports & Entertainment Marketing
Activation & Experiential Marketing
Sponsorship Marketing
Content Strategy
Brand Strategy and Alliances
Media Strategy
Social Media Strategy
Multi-Media Program Strategy & Production
Brand Communications
Hospitality & Events
Teams, Leagues & Governing Bodies
Chief Revenue Officer
Partnership Marketing
Sponsorship Marketing
Sponsor Activation
Partnership Sales
Hospitality & Events
Chief Revenue Officer
Partnership Marketing
Sponsorship Marketing
Sponsor Activation
Partnership Sales
Hospitality & Events
Agencies
Chief Revenue Officer
Partnership Marketing
Sponsorship Marketing
Sponsor Activation
Partnership Sales
Hospitality & Events
Attendees Profile by Industry Segment
Brands, Corporate Sponsors & Advertisers
Leagues & Governing Bodies
Teams
Agencies
Player Associations
Media
Data Analytics, Research & Measurement
Fan Engagement Platforms & Technologies
Experiential Platforms & Technologies
Hospitality & Events
Communications & Public Relations
Marketing Technology
Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.
Sponsors
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CONNECT SPONSOR
WORKSHOP SPONSOR
BREAKFAST SPONSOR
LANYARD SPONSOR
BADGE SPONSOR
BRONZE SPONSOR
BRONZE SPONSOR
REGISTRATION SPONSOR
BREAK SPONSOR
COMPANY SHOWCASE
COMPANY SHOWCASE
COMPANY SHOWCASE
COMPANY SHOWCASE
COMPANY SHOWCASE
IN ASSOCIATION WITH
OFFICIAL SIGNAGE PROVIDER
Looking for more information about
Brand Innovation Summit?
Contact Us
Want to be involved in this program?
For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com
