NEW VENUE. SAME BOLD THINKING.
THE BRAND INNOVATION SUMMIT RETURNS TO CHICAGO WITH A FRESH NEW STAGE
We’re back in Chicago, a city known for its energy, creativity, and bold ideas — but this year, we’re bringing the Brand Innovation Summit to a dynamic new venue: the Chicago Marriott Downtown Magnificent Mile, June 9–10.
Join us in the heart of the city to hear from marketers who are breaking through the clutter, connecting with today’s sports fans, and driving real business results. You’ll gain insights from CMOs and brand leaders who are challenging convention, tapping into the passion of sports, and transforming the fan experience.
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Discover why the Brand Innovation Summit is where disruptive marketers connect — in a city built for bold ideas.
Watch a Recap of the 2025 Brand Innovation Summit
About Brand Innovation Summit
The Brand Innovation Summit is a day-and-a-half experience that brings together the brightest minds in sports marketing — now set against the vibrant backdrop of Chicago. This year’s program explores the cutting edge of brand strategy through the lens of innovative partnerships, storytelling and content creation, fan engagement technology, and sponsorship measurement.
What We'll Discuss
At the Brand Innovation Summit, we’ll explore the most powerful intersections of sports, brands, and fans. The program dives deep into how consumer and B2B brands are leveraging sports to build loyalty, drive engagement, and influence sales.
Who Should Attend?
The Brand Innovation Summit is designed for marketing leaders and decision-makers shaping the future of sports marketing and sponsorship. This includes professionals from:
Brands investing in sports partnerships
Teams and leagues driving fan engagement
Media companies creating and distributing compelling content
Agencies crafting strategy and activation
Research and measurement firms delivering insights and ROI
Innovative tech companies transforming the fan experience
This event attracts a cross-section of the sports industry's sales and marketing leadership — all united by a shared focus on innovation, disruption, and results.
Pricing
“The Brand Innovation Summit is an iconic collection of people growing sports across the board. I joined to tell our story—especially around women’s sports—and the networking has been amazing. Everyone’s passionate, curious, and ready to think differently about the future of sports.”
Alisa Gmelich CMO Sprout’s Farmers Market
"This is a group of leaders that is at the forefront of the future of sport and just thinking about innovation at the center. Not only is that the mantra that I drive with our team and our brands every day, but I wanted to be around people that also saw and we're envisioning the future and to be among the thought leaders here that could create that future."
Andrea Hopelain GM | SVP Marketing & Commercial EA SPORTS
“We just started getting into sports as a partnership company and wanted to learn. The biggest thing I learned here is the connections—meeting new people, hearing fresh ideas, and shaping our 2026 strategy. Be prepared to network, listen, and be open.”
Doug Bailey Director, Field Marketing Liquid Death
Sponsors
COCKTAIL RECEPTION SPONSOR
COMPANY SHOWCASE & YOGA SESSION SPONSOR
ASSOCIATION PARTNER
